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Special Discount for BE.com Visitors: Yale/McKinsey Behavioral Economics Summit, New York City, March 4, 2015

In partnership with McKinsey & Company, the Yale Center for Customer Insights is holding a 1-day research-based program on March 4, 2015 highlighting the latest theories of Behavioral Economics and its applications to different industries.

The day will explore the latest theories applied to marketing questions. A moderated panel of industry leaders and a faculty-guided working session round out the day to give you the tools to impact your marketing immediately.

For more information and to register, visit http://som.yale.edu/BESummit2015.

Seating is limited – reserve your spot today!

To receive the special BE Group rate of $995, select the standard rate ($1,295) then enter the code: LinkedInBE (case sensitive) into the discount code field.