AHA! Behavioral Design (AHA! BD) is a best-in-class integrated social and behavior change solutions provider in the Philippines, focused on measurable, scalable, and sustained changes in behaviors. Anchored on Applied Behavioral and Decision Sciences (BeSci), specifically Behavioral Economics, AHA! BD utilizes a transdisciplinary approach enhanced by data & technology, in developing and implementing at-scale Social Marketing programs that not only facilitate change in individual behaviors but also transform mindsets, heartsets, and (social) normsets among targeted segments of the population.
As a research and design firm that co-creates science-based, high-impact, and low-cost programs to nudge people to take the desired action, we provide an end-to-end service covering: Behavioral Insighting; Solutions-Generation through Behavioral Design and Social Marketing Strategy Development for Social and Behavior Change; Proof-of-Concept and Scaled Testing; and At-Scale Program Implementation, MEAL (Monitoring, Evaluation, Accountability, and Learning), and Capacity-building for Sustainability. AHA! BD demonstrates expertise in large-scale program implementation, orchestrating both above-the-line (ATL) campaigns and below-the-line (BTL) activations, to land Behaviorally-informed and Phygital (physical + digital) community-driven Social Marketing programs for solutions development and advocacy.