The UAE’s Behavioral Science Group (BSG) is a specialized unit within the Office of Development Affairs. Our purpose is to support the UAE government in achieving its policy objectives using behavioral science as a fresh lens for new solutions.
To do this, the BSG combines behavioral science expertise with a deep understanding of our local policy objectives and context. By mixing international expertise with national talent, we provide government partners with a novel offer. This blend enables us to design and test practical and innovative solutions to a range of local challenges.
Our mission is to draw on key success stories from the world to replicate and build on them within our nation. Our unit works closely with other government entities, helping them to embed behavioral science in their policy agendas, while building their capacity in the discipline.