Final Mile was inspired by intellectual inquiry. Its founders were deeply curious about the potential of behavioural economics and behavioural sciences to explain human decision-making and behaviour more reliably than traditional models of economics or psychology alone.
Founded in 2007, with headquarters in New York City and offices in Johannesburg and Mumbai, Final Mile is an award-winning research & design consultancy built on the precepts of behavioural economics, cognitive neuroscience, and human-centred design with the goal of building behavioural sciences and design rooted practice. Fractal Analytics, a global leader in artificial intelligence and analytics that powers decision-making in Fortune 500 companies, acquired Final Mile in 2018.
Final Mile addresses behavioural challenges in social development contexts by systematically understanding the role of emotions, heuristics and context in the decision-making process and developing design interventions that influence behaviour. As one of the first behavioural science and design consultancies, Final Mile has unique and proven capabilities in addressing complex behavioural challenges, in areas ranging from global health and financial inclusion to public safety.