Latest Insights
How to Create Dashboards That Boost User Engagement
Great dashboards don’t just display data—they drive action. Whether it’s tracking fitness, managing projects, or learning new skills, the best dashboards use behavioral science to go beyond numbers. They tap into user psychology to inspire engagement and ensure every user feels progress. Explore real-life examples that got it right.
Reimagining Behavioral Science: Reflections on Equity from the 2024 Presidential Campaign
Behavioral science has continued to evolve, but there remains a need to shift our focus beyond individual-focused nudges toward a more systemic approach. In Antiracist by Design, we begin to explore how the field of Applied Behavioral Science can identify the impact of social and economic contexts as we explore opportunities to promote more equitable, impactful interventions in the field.
Stress Less, Achieve More: Boosting Women’s STEM Performance
Gender gaps in STEM fields are far from resolved. High-stakes exams are part of the journey, and several studies prove that women tend to underperform. Why does this happen? How can the gap be closed? Despite accumulated evidence, efforts still need to be made to shed light on this issue. An intervention performed by Ceibal’s Behavioral Insights Lab in Uruguay showed that a stress management exercise during a high-stakes exam can enhance women's performance.
What Behavioral Scientists Should Know about Hofstede’s Cultural Framework
Geert Hofstede revolutionized cultural research in the 1970s with a massive survey of IBM employees worldwide, using factor analysis to identify six key cultural dimensions. While his framework remains influential, it's essential for behavioral scientists to explore beyond these dimensions, acknowledge within-country diversity, and leverage modern research methods and technology. This nuanced approach can lead to more accurate and culturally sensitive insights in a rapidly evolving global landscape.
The Wealth of Wellbeing: A Behavioural Science Perspective
When we think about wellbeing, we often think about our health, including our mental state. Research has found that good financial health has a huge influence on improving overall wellbeing, while poor financial health is linked to stress, depression and lack of productivity. People in receipt of financial education often report feeling more confident, more in control of personal finances and exhibit better financial behaviours. Good finances have an added positive impact on the wider community and generations to come.
Different Dinners: Unlocking Behavioural Insights for a Sustainable Food Future
In 2022, Auckland Council undertook an innovative research project utilising behavioural insights, which was designed to support Auckland households to make more sustainable and climate friendly food choices, i.e., to eat less meat. This ‘Different Dinners’ project is part of a broader programme of work looking at how Auckland Council can respond to its commitments to address climate change. The results were positive and demonstrate that Aucklanders are both willing to and did make changes to their diets. All interventions tested resulted in increased climate-friendly food choices.