Latest Insights
The ‘Interpersonal Gambler’s Fallacy’: When Similarity Backfires
New research shows that being similar to a previous winner can have radically different effects on people’s participation likelihood in sweepstakes – it all depends on the attributions people make for the winning outcome.
Why Talking Calories Defeats the Point of Nudging
A frequent misconception we hold is believing that what makes food healthy or unhealthy is the number of calories it contains. We know that soda is unhealthy and has a lot of calories and that chamomile infusion is healthy and does not have a lot of calories.
Financial Decision-Making in Action
People's failure to act is an important problem discussed in behavioral economics and finance. But inappropriate action can also be detrimental. Find out more about the action bias in this post.
Why We’re Loving It: The Psychology Behind the McDonald’s Restaurant of the Future
Insights into the innovative behavioural design that underpins McDonald’s reinvention.
Behavioural Science, Rationality and Public Policy
The language of rationality is closely tied to ideas from behavioural science, economics and nudge theory, but how does it shape the way we make public policy and should we be casting it under a critical eye? Read this post to find out more.
What is the Future of Behavioral Research and Large-scale Nudges? Five Practical Tips
By Nathan Maddix Can Nudging Overcome Physics Envy? As [...]