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What Volkswagen Should Do Next
By Timothy Gohmann Image Credit: Chad Kainz (flickr) Volkswagen [...]
The Battle for Consumers Is Often about Beliefs, Not Consumer Experience
Marketers increasingly mold their work around the customer experience. They manufacture rich, immersive interactions, carefully crafted to resonate with consumers. A 1998 Harvard Business Review article on the ‘experience economy’ noted that “experiences are a distinct economic offering.” Quite simply, the argument runs that delightful customer experiences add value and build loyalty. And yet many companies find that objective improvements to products and services, which are central to experience, don’t translate into customers or revenue. The fact is, renovating experience is insufficient, because how we perceive an experience depends deeply on our beliefs and intuitions.
The Nudge Is Not Enough! The Love Story Between Behavioral Science and Practical Applications
Nudges are great, but they aren’t enough. While they are elegant, nudges are (often) just tweaks augmenting a pre-existing service or policy regardless of its quality, appropriateness or fitness. It is time to go from nudging to behavioral design.
Behavioral Economics and Healthcare: A Match Made in Heaven
By Benjamin Voyer Out of all the areas of [...]
Using Psychology to Comprehend War
By Tom Wein Behaviour depends on context - and [...]
Three Surprising Ways Language Affects Net Worth
It is no secret that the way we speak to others has a strong impact on how we are perceived, and how successful our interactions will be. The lesson from cognitive science is this: When it comes to money, the way we speak to ourselves is equally important.