Latest Insights2024-11-20T04:53:35+00:00
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Latest Insights

No I Won’t, but Yes We Will: How the Social Side of Decision-Making and Behavior Is Worthy of a Closer Look

By Guy Champniss   I still have vivid memories of when [...]

Rationality and Affective Biases. Do You Know What They Are?

A common interpretation in behavioural finance is that rationality is the result of a pure cognitive process which can be behaviourally biased. While cognitive biases are influences that affect rationality from within the cognitive system, affective biases refer to those influences that affect the cognitive system from outside. Unfortunately, the assumption that rationality is a pure cognitive process is not well motivated. Rationality results from the intrinsic interaction between cognition and emotions.

By |June 21st, 2015|Behavioral Theory & Insights|
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