Behavioral Science and Corporate Decision-Making: Potential for Improvement?
Applications of behavioural knowledge could play a crucial role in improving corporate decision-making
Applications of behavioural knowledge could play a crucial role in improving corporate decision-making
Getting trust right is critical to commerce and economic growth. Evidence from behavioral economics can help guide the way.
By Timothy Gohmann Image Credit: Chad Kainz (flickr) Volkswagen Group AG has admitted to gaming U.S. Environmental Protection Agency diesel-emission control testing affecting some 2 million vehicles worldwide. As a result, Volkswagen has replaced its CEO, Martin Winterkorn, with former Porsche CEO, Matthias Mueller, continues to run TV ads for its non-diesel vehicles and [...]