A frequent misconception we hold is believing that what makes food healthy or unhealthy is the number of calories it contains. We know that soda is unhealthy and has a lot of calories and that chamomile infusion is healthy and does not have a lot of calories.
Insights into the innovative behavioural design that underpins McDonald’s reinvention.
What goes through your head when choosing between different payment options?
The interconnection of devices within the “Internet of Things” (IoT) creates new data sources. Companies can now better observe people’s choices and test the effectiveness of different mechanisms to activate and retain more customers. It may also help policymakers overcome one of the most frequent problems of policy design: the lack of personalized content. We argue that the IoT not only disrupts the way we track our actions and monitor our goals, but also allows the identification of effective methods to alter our behavior. This is optimized by the combination of IoT, data analytics and behavioral science.
Despite good intentions, environmentally friendly attitudes do not always translate into corresponding food choices (the so-called intention-behavior gap). To investigate the potential benefits of behavioral nudges, the Flemish government’s Environmental, Nature and Energy Department, together with its partners, conducted tests in several retail locations. The results of our research are reported in this post.
Slow to hit the purchase button? Here’s how you may be nudged to buy.
Emerging insights on “temporal contagion” explain the unusual contours of limited-edition markets.
Historically, most of us have been concerned about information privacy on the internet. But when it comes to our actual behavior, many of us liberally share personal information online, a finding termed the ‘privacy paradox’ in the academic literature. Why this apparent gap between attitudes and behavior?
By Timothy Gohmann Image Credit: Chad Kainz (flickr) Volkswagen Group AG has admitted to gaming U.S. Environmental Protection Agency diesel-emission control testing affecting some 2 million vehicles worldwide. As a result, Volkswagen has replaced its CEO, Martin Winterkorn, with former Porsche CEO, Matthias Mueller, continues to run TV ads for its non-diesel vehicles and [...]
Marketers increasingly mold their work around the customer experience. They manufacture rich, immersive interactions, carefully crafted to resonate with consumers. A 1998 Harvard Business Review article on the ‘experience economy’ noted that “experiences are a distinct economic offering.” Quite simply, the argument runs that delightful customer experiences add value and build loyalty. And yet many companies find that objective improvements to products and services, which are central to experience, don’t translate into customers or revenue. The fact is, renovating experience is insufficient, because how we perceive an experience depends deeply on our beliefs and intuitions.
