Technology & Digital

The Nudge Is Not Enough! The Love Story Between Behavioral Science and Practical Applications
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The Nudge Is Not Enough! The Love Story Between Behavioral Science and Practical Applications

Behavioral Theory & Insights, Technology & Digital

The Nudge Is Not Enough! The Love Story Between Behavioral Science and Practical Applications

Nudges are great, but they aren’t enough. While they are elegant, nudges are (often) just tweaks augmenting a pre-existing service or policy regardless of its quality, appropriateness or fitness. It is time to go from nudging to behavioral design.

By Nick Naumof|2022-02-17T07:09:39+00:00September 7th, 2015|Categories: Behavioral Theory & Insights, Technology & Digital|Tags: behavioral design, consumer behavior, design, financial decision making, health, health insurance, insurance, marketing, nudge, nutrition, personal finance, personal health, technology|

Machine Nudging
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Machine Nudging

Behavioral Theory & Insights, Technology & Digital

Machine Nudging

On the train from London to Brussels, the passenger sitting next to me suddenly gets agitated. I look at him puzzled, as this is a wagon entirely populated by people traveling for business and sudden noises or exuberant behaviour are noticeable like being dressed in a pink suit. My travel companion apologises and adds:"Damn, I [...]

By Giuseppe A. Veltri|2022-02-17T07:17:34+00:00June 11th, 2015|Categories: Behavioral Theory & Insights, Technology & Digital|Tags: behavioral design, choice architecture, human machine interaction, nudge, online behavior, technology, user experience|

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