culture

What Behavioral Scientists Should Know about Hofstede’s Cultural Framework
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What Behavioral Scientists Should Know about Hofstede’s Cultural Framework

Behavioral Theory & Insights, Business & Management, Cross-Cultural Perspectives

What Behavioral Scientists Should Know about Hofstede’s Cultural Framework

Geert Hofstede revolutionized cultural research in the 1970s with a massive survey of IBM employees worldwide, using factor analysis to identify six key cultural dimensions. While his framework remains influential, it's essential for behavioral scientists to explore beyond these dimensions, acknowledge within-country diversity, and leverage modern research methods and technology. This nuanced approach can lead to more accurate and culturally sensitive insights in a rapidly evolving global landscape.

By Lachezar Ivanov|2024-06-13T03:01:25+00:00June 10th, 2024|Categories: Behavioral Theory & Insights, Business & Management, Cross-Cultural Perspectives|Tags: cross-cultural, cultural dimensions, culture, Hofstede|

When Red Means “Go”: Color and Cultural Reactance in Risk Preferences
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When Red Means “Go”: Color and Cultural Reactance in Risk Preferences

Cross-Cultural Perspectives, Finance & Investing, Marketing & Consumer Behavior

When Red Means “Go”: Color and Cultural Reactance in Risk Preferences

Color can affect judgment and decision making, and its effects may vary across cultures. Research reported in this article shows that cross-cultural color effects on risk preferences are influenced by personal associations of color-gain/loss. Our research finds a cultural reactance effect, a phenomenon in which people who hold culturally incongruent (vs. cultural mainstream) color associations show a stronger risk preference.

By Feng Jiang|2022-02-17T05:52:36+00:00April 6th, 2021|Categories: Cross-Cultural Perspectives, Finance & Investing, Marketing & Consumer Behavior|Tags: consumer psychology, cross-cultural psychology, culture, decision making, loss aversion, marketing, priming, risk, risk aversion, risk preferences, risk taking, risk tolerance, social norms|

Why We Know so Little About Culture and Decision-Making
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Why We Know so Little About Culture and Decision-Making

Behavioral Theory & Insights, Cross-Cultural Perspectives, Research Methods, Society & Everyday Life

Why We Know so Little About Culture and Decision-Making

There is a lot of evidence on the variation of human experience and that economic, social and linguistic environments strongly shape people’s behaviour, motivations and preferences. Despite this, these topics have not received a lot of attention in decision making psychology. In this article, I shed some light on the background of why this is the case.

By Elina Halonen|2022-06-30T01:20:31+00:00August 3rd, 2020|Categories: Behavioral Theory & Insights, Cross-Cultural Perspectives, Research Methods, Society & Everyday Life|Tags: bias, culture, decision making, generalizability, heuristic, WEIRD|

Words Matter for Life: How Language Can Influence Suicide Behavior
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Words Matter for Life: How Language Can Influence Suicide Behavior

Cross-Cultural Perspectives, Society & Everyday Life

Words Matter for Life: How Language Can Influence Suicide Behavior

Languages influence perceptions and decision-making. We highlight one of the most important linguistic features – Future Time Reference. FTR impacts speakers’ behaviors involving intertemporal considerations, even the most critical decision on life – suicide.

By Donald Lien|2022-02-17T06:12:01+00:00May 25th, 2020|Categories: Cross-Cultural Perspectives, Society & Everyday Life|Tags: behavior, cross-cultural psychology, culture, decision making, future, language, linguistics, psycholinguistics, suicide, temporal discounting, time reference|

Does “Irrationality” Travel?
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Does “Irrationality” Travel?

Behavioral Theory & Insights, Cross-Cultural Perspectives

Does “Irrationality” Travel?

As the enthusiasm for applied behavioural science spreads across the globe, it is time to think how well "irrationality" travels. This is the start of an article series exploring the impact of factors such as cultural context on decision making - and how our understanding of the human mind is based on a thin slice of humanity.

By Elina Halonen|2022-02-17T06:09:21+00:00January 20th, 2020|Categories: Behavioral Theory & Insights, Cross-Cultural Perspectives|Tags: bias, culture, decision making, generalizability, heuristic, WEIRD|