data analytics

National Identity and Public Health Behaviors During Covid-19
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National Identity and Public Health Behaviors During Covid-19

Cross-Cultural Perspectives, Health & Medicine

National Identity and Public Health Behaviors During Covid-19

In a massive international collaboration including more than 200 researchers, we examined the adoption of public health behaviors and support of public policy interventions during the first wave of the Covid-19 pandemic. We found that individuals who identified more strongly with their nation reported greater engagement in public health behaviors and greater support for public health policies. This result was later replicated using aggregated behavioral data.

By Hallgeir Sjåstad|2022-02-17T05:51:59+00:00June 8th, 2021|Categories: Cross-Cultural Perspectives, Health & Medicine|Tags: behavior change, covid-19, data analytics, data science, identity, public health, public policy, RCT|

Three Ways the Internet of Things Is Shaping Consumer Behavior
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Three Ways the Internet of Things Is Shaping Consumer Behavior

Marketing & Consumer Behavior, Technology & Digital

Three Ways the Internet of Things Is Shaping Consumer Behavior

The interconnection of devices within the “Internet of Things” (IoT) creates new data sources. Companies can now better observe people’s choices and test the effectiveness of different mechanisms to activate and retain more customers. It may also help policymakers overcome one of the most frequent problems of policy design: the lack of personalized content. We argue that the IoT not only disrupts the way we track our actions and monitor our goals, but also allows the identification of effective methods to alter our behavior. This is optimized by the combination of IoT, data analytics and behavioral science.

By Diogo Gonçalves & Bernardo Nunes|2022-02-17T06:44:00+00:00February 28th, 2017|Categories: Marketing & Consumer Behavior, Technology & Digital|Tags: behavior change, behavioral finance, behavioral science, big data, consumer behavior, data analytics, data science, design, health, human machine interaction, internet, internet of things, marketing, nudge, nudging, personal finance, technology|