data science

National Identity and Public Health Behaviors During Covid-19

In a massive international collaboration including more than 200 researchers, we examined the adoption of public health behaviors and support of public policy interventions during the first wave of the Covid-19 pandemic. We found that individuals who identified more strongly with their nation reported greater engagement in public health behaviors and greater support for public health policies. This result was later replicated using aggregated behavioral data.

Behavioural Data Science: Ushering in a New Age

Applied behavioural science is facing some tough challenges, in the form of an ongoing replication crisis and a public debate on limits to nudging (including COVID-related stumbles). At the same time, we believe there is reason to be optimistic: the fusing of behavioural knowledge with data science methods means that we can see some of these shared challenges in a completely new light. In this article, we show how a transformation of our interactions with consumers and employees can usher in a new age for the field.

No Data, No Drama: How Behavioral Science Can Help the Banking Industry

With most of its attention captured by the global fervor around 'big data', the banking industry has failed to give behavioral science the attention it deserves. I argue that, considering today’s challenges to fully take advantage of big data, implementing insights from behavioral science is a more cost-effective approach to improve customer experience in banking.

Why We Use Less Information Than We Think to Make Decisions

How much information do you need to make up your mind? Our research in various domains of decision making shows that we make decisions more quickly and based on less information than we think. This has important implications in an age in which information is plentiful.

Good for Some, Bad for Others: The Welfare Effects of Nudges

Nudges have become popular policy instruments, for good reasons. However, recent studies show they might sometimes backfire or cause undesired distributional effects – differing impacts across people. Such studies highlight the importance of careful policy analysis that examines both the average and distributional impacts of nudges.

Applying Behavioral Science to App Design: A Short Journey

Like many of you, I work in problem domains that are bedeviled by complexities, often in dispersed teams of people with different skills. New technologies are thrown into this problem solving mix with an accompaniment of overwhelming hyperbole on a daily basis. It soon becomes a case of struggling to see the forest for the trees. How exactly do we marry behavioral science, app design and engineering in an organized, coherent and repeatable manner in such a workplace?

Three Ways the Internet of Things Is Shaping Consumer Behavior

The interconnection of devices within the “Internet of Things” (IoT) creates new data sources. Companies can now better observe people’s choices and test the effectiveness of different mechanisms to activate and retain more customers. It may also help policymakers overcome one of the most frequent problems of policy design: the lack of personalized content. We argue that the IoT not only disrupts the way we track our actions and monitor our goals, but also allows the identification of effective methods to alter our behavior. This is optimized by the combination of IoT, data analytics and behavioral science.

Big Data Is Nudging You

Slow to hit the purchase button? Here’s how you may be nudged to buy.

A Nudge for Coverage: Last-Mile Problems for Health Insurance

A variety of case studies demonstrate the powerful combination of data science and behavioral science. Perhaps the health insurance market can benefit as well.

Five Reasons Why We Compromise Our Privacy Online

Historically, most of us have been concerned about information privacy on the internet. But when it comes to our actual behavior, many of us liberally share personal information online, a finding termed the ‘privacy paradox’ in the academic literature. Why this apparent gap between attitudes and behavior?

Go to Top