experimentation

Planning Your First Field Experiment in Business

Experiments (aka A/B tests) are the bread and butter of behavioral scientists. However, running experiments requires much more than knowing statistics, especially when you’re running “field” experiments and not purely digital ones. In this post, I’ll give you four recommendations to get your experiment right.

By |2022-12-06T01:57:24+00:00June 29th, 2022|Categories: Business & Management, Research Methods|Tags: , , , , |

No Data, No Drama: How Behavioral Science Can Help the Banking Industry

With most of its attention captured by the global fervor around 'big data', the banking industry has failed to give behavioral science the attention it deserves. I argue that, considering today’s challenges to fully take advantage of big data, implementing insights from behavioral science is a more cost-effective approach to improve customer experience in banking.

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