food labeling

Relatively Tempting: Calorie Difference, Self-Control and Food Choices
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Relatively Tempting: Calorie Difference, Self-Control and Food Choices

Health & Medicine, Marketing & Consumer Behavior

Relatively Tempting: Calorie Difference, Self-Control and Food Choices

Obesity has become a health crisis in many countries. Some governments have begun to mandate the display of calorie information on fast-food menus. However, research has offered mixed results regarding the effect of calorie information on consumed calories. This may be partly explained by two opposing forces: the calorie content of food alternatives and the relative calorie distance between food items. New research reported here suggests that the impact of calorie information depends on the relative magnitudes of these two variables.

By Samir Huseynov|2022-02-17T05:24:19+00:00September 13th, 2021|Categories: Health & Medicine, Marketing & Consumer Behavior|Tags: consumer behavior, food labeling, nutrition, public health, public policy, self-control|

Do Lab Studies Replicate in the Field? The Case of Simplified Nutrition Labels

There is a growing concern that the academic literature, because of publication biases and other limitations of single-shot, lab-based studies, overstates the power of nudges in real life. We examined this issue in a 10-week RCT in 60 supermarkets comparing 4 front-of-pack simplified nutrition labels. The good news is that the ordering of the nutrition labels was the same as in published lab-based studies. The bad news is that our effect sizes were, on average, 17 times smaller than in the published literature.

By Pierre Chandon|2022-06-30T01:20:06+00:00October 6th, 2020|Categories: Behavioral Theory & Insights, Health & Medicine, Marketing & Consumer Behavior, Research Methods|Tags: consumer behavior, food labeling, generalizability, incentives, nutrition, public health, RCT, replication, shopping|

Why Talking Calories Defeats the Point of Nudging

A frequent misconception we hold is believing that what makes food healthy or unhealthy is the number of calories it contains. We know that soda is unhealthy and has a lot of calories and that chamomile infusion is healthy and does not have a lot of calories.

By Laura Mneimneh|2022-02-17T06:24:48+00:00April 14th, 2018|Categories: Health & Medicine, Marketing & Consumer Behavior|Tags: decision making, food labeling, framing, nudge, nutrition, public health|