Many people struggle to finish big projects. According to a 2020 survey, almost half of teleworkers had trouble getting motivated. Behavioral science can help! Here are some tips for accomplishing those daunting tasks.
Marketing theories on loyalty mostly dismiss the idea that consumer's repeated usage of the brand may be a result of a habit, rather than any emotional commitment to the brand. As a result, loyalty marketing often misses one vital component of generating customer stickiness - trying to convert brand choice into a habit. Neuro-imaging suggests that as actions are repeated, the activity in areas of brain involved in decision making actually decreases. This calls for an additional perspective of looking at loyalty as creating a habit loop. It may not involve significant additional resources, but can substantially enhance the effectiveness of the loyalty programs or marketing.
What goes through your head when choosing between different payment options?
A common interpretation in behavioural finance is that rationality is the result of a pure cognitive process which can be behaviourally biased. While cognitive biases are influences that affect rationality from within the cognitive system, affective biases refer to those influences that affect the cognitive system from outside. Unfortunately, the assumption that rationality is a pure cognitive process is not well motivated. Rationality results from the intrinsic interaction between cognition and emotions.
Many people are struggling financially. Figures from the Money Advice Service and DWP show that half of people say that they are worried about their finances, four in 10 people say that they could not easily cover an unexpected bill of £300, and 40% working age people in the UK face inadequate incomes in retirement. [...]
