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Stress Less, Achieve More: Boosting Women’s STEM Performance

Gender gaps in STEM fields are far from resolved. High-stakes exams are part of the journey, and several studies prove that women tend to underperform. Why does this happen? How can the gap be closed? Despite accumulated evidence, efforts still need to be made to shed light on this issue. An intervention performed by Ceibal’s Behavioral Insights Lab in Uruguay showed that a stress management exercise during a high-stakes exam can enhance women's performance.

By |2024-08-27T01:25:45+00:00August 27th, 2024|Categories: Education & Learning, Society & Everyday Life|Tags: , , , , , , , , |
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8 Ways to Drive Conversions and User Engagement Online

Some apps or websites are beautiful, stylish, and well thought out in terms of UX, but have one problem: they are boring. These products can trigger both desire and resistance in the user at the same time. Here are a few tricks that will help solve this problem not from a rational, but from an emotional side.

By |2023-12-20T07:57:43+00:00November 14th, 2023|Categories: Marketing & Consumer Behavior, Technology & Digital|Tags: , , |
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How to Not Get Nudged

Nudging and manipulation in modern society, driven by advancements in technology and behavioral sciences, are pervasive. However, there are ways for individuals to resist and develop immunity to these persuasion tactics. By being forewarned, recognizing manipulation attempts, and undergoing debiasing interventions, individuals can better protect themselves. Additionally, they can avoid vulnerable moments, utilize avoidant resistance, and listen to their intuition. While escaping all influences is impossible, individuals can still choose their influencers and free their minds from undue manipulation.

By |2023-08-08T08:51:16+00:00August 7th, 2023|Categories: Behavioral Theory & Insights, Society & Everyday Life, Technology & Digital|Tags: , , , , , |
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Personalised Persuasion: How Predictable Are You?

When it comes to nudging, it’s very much a case of ‘different strokes for different folks'. A free donut might entice some people to take a vaccine; for others, it might make them even more skeptical. Fortunately, a combination of digital footprints and ‘thin slicing’ psychology means that nudges can now be targeted to the right people in the right way.

By |2022-04-25T06:05:52+00:00April 22nd, 2022|Categories: Behavioral Theory & Insights, Society & Everyday Life, Technology & Digital|Tags: , , , , , |
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Combining Behavioural Science and Māori Cultural Values to Improve the Criminal Justice System

In behavioural science, context is everything. Behavioural Science Aotearoa (BSA) works across the justice sector in New Zealand, where indigenous Māori people make up almost 17% of the population. We combined behavioural science with Māori cultural principles to encourage people to clear their Warrants to Arrest by voluntarily appearing at court. Working with New Zealand Police, we designed and tested a phone-based initiative and found promising evidence for its success.

By |2022-05-26T06:56:24+00:00April 18th, 2022|Categories: Cross-Cultural Perspectives, Government & Civic Behavior, Morality & Prosocial Behavior|Tags: , , , , , , , , |
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How Well Do Nudges Work?

The research literature on nudge effectiveness is growing. 2022 started with a new PNAS article reporting a meta analysis of 455 effect sizes from 214 publications. Here's a short summary.   

By |2022-02-17T05:20:33+00:00January 6th, 2022|Categories: Behavioral Theory & Insights|Tags: , , , , , , , , , , , , |
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Getting It Done – The Behavioral Way

Many people struggle to finish big projects. According to a 2020 survey, almost half of teleworkers had trouble getting motivated. Behavioral science can help! Here are some tips for accomplishing those daunting tasks.

By |2022-02-17T05:23:27+00:00October 19th, 2021|Categories: Behavioral Theory & Insights, Society & Everyday Life, Work & Employment|Tags: , , , , , , , , |
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A Nudge Against Panic Selling: Making Use of the IKEA Effect

A typical behavioral pattern of investors is to reduce stock market exposure after a crash. We suggest a simple nudge based on the IKEA effect and the endowment effect that reduces this problem substantially: In case of a market crash, stockholders who have chosen their own portfolios are more likely to stick with their investment choices.

By |2022-02-17T07:29:15+00:00July 21st, 2021|Categories: Finance & Investing, Marketing & Consumer Behavior|Tags: , , , , , , |
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The Budgeting App Trap: When Spending Information Backfires

Do budgeting apps always improve consumers' financial decisions? Contrary to common beliefs, the use of budget apps can increase spending, especially at the end of the budget period. The authors of this article propose five interventions to mitigate the acceleration of spending and help FinTech apps better serve consumers' financial needs.

By |2022-02-17T05:29:58+00:00March 10th, 2021|Categories: Finance & Investing, Technology & Digital|Tags: , , , , , , , , , |
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Behavioural Data Science: Ushering in a New Age

Applied behavioural science is facing some tough challenges, in the form of an ongoing replication crisis and a public debate on limits to nudging (including COVID-related stumbles). At the same time, we believe there is reason to be optimistic: the fusing of behavioural knowledge with data science methods means that we can see some of these shared challenges in a completely new light. In this article, we show how a transformation of our interactions with consumers and employees can usher in a new age for the field.

By |2022-06-30T01:20:53+00:00July 7th, 2020|Categories: Behavioral Theory & Insights, Research Methods, Technology & Digital|Tags: , , , , , , , , , , , |
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