Big Data Is Nudging You
Slow to hit the purchase button? Here’s how you may be nudged to buy.
Developing SIMPLER Solutions
The BIAS project completed 15 randomized controlled trials of behavioral interventions in child care, child support, and work support programs. This article summarizes the “SIMPLER” framework of behavioral concepts and shares examples of how these concepts were used in BIAS interventions.
A Nudge for Coverage: Last-Mile Problems for Health Insurance
A variety of case studies demonstrate the powerful combination of data science and behavioral science. Perhaps the health insurance market can benefit as well.
Giving It All Away: Part 1
Part 1 of 2: Why don't people donate a lot more to charity? By Pete Dyson Despite the UK’s high position on the World Giving Index in 4th place, each year 30% of people engage in no charitable giving whatsoever. Each month the typical donation is just fourteen pounds[1] and the richest 10% of households actually [...]
Five Reasons Why We Compromise Our Privacy Online
Historically, most of us have been concerned about information privacy on the internet. But when it comes to our actual behavior, many of us liberally share personal information online, a finding termed the ‘privacy paradox’ in the academic literature. Why this apparent gap between attitudes and behavior?
The Nudge Is Not Enough! The Love Story Between Behavioral Science and Practical Applications
Nudges are great, but they aren’t enough. While they are elegant, nudges are (often) just tweaks augmenting a pre-existing service or policy regardless of its quality, appropriateness or fitness. It is time to go from nudging to behavioral design.
Behavioral Economics and Healthcare: A Match Made in Heaven
By Benjamin Voyer Out of all the areas of public life that can benefit from the applications of behavioural economics (BE) principles, healthcare is probably the one where it can make the biggest societal contribution. There are two main reasons why the healthcare industry should welcome (more!) BE insights. The first reason is that many [...]
Why Do People Behave the Way They Do?
By Eyal Winter Many of us tend to think of decision making as a process in which two separate and opposite mechanisms are engaged in a critical struggle, with the emotional and impulsive mechanism within us tempting us to choose the “wrong” thing, while the rational and intellectual mechanism that we also carry inside us [...]
Machine Nudging
On the train from London to Brussels, the passenger sitting next to me suddenly gets agitated. I look at him puzzled, as this is a wagon entirely populated by people traveling for business and sudden noises or exuberant behaviour are noticeable like being dressed in a pink suit. My travel companion apologises and adds:"Damn, I [...]