Big Data Is Nudging You
Slow to hit the purchase button? Here’s how you may be nudged to buy.
Slow to hit the purchase button? Here’s how you may be nudged to buy.
Historically, most of us have been concerned about information privacy on the internet. But when it comes to our actual behavior, many of us liberally share personal information online, a finding termed the ‘privacy paradox’ in the academic literature. Why this apparent gap between attitudes and behavior?