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The Other Side of Hope

Hope is a positive emotion. It helps people to get through hard times. But hope can have a flip side: it keeps people from walking away from bad situations when they should. When it's time to sell losing stocks, as explained in this article, the hope to break even might make investors end up in a worse financial situation.

Big Data Is Nudging You

Slow to hit the purchase button? Here’s how you may be nudged to buy.

Why Do People Behave the Way They Do?

By Eyal Winter   Many of us tend to think of decision making as a process in which two separate and opposite mechanisms are engaged in a critical struggle, with the emotional and impulsive mechanism within us tempting us to choose the “wrong” thing, while the rational and intellectual mechanism that we also carry inside us [...]

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