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Why We’re Loving It: The Psychology Behind the McDonald’s Restaurant of the Future
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Why We’re Loving It: The Psychology Behind the McDonald’s Restaurant of the Future

Marketing & Consumer Behavior

Why We’re Loving It: The Psychology Behind the McDonald’s Restaurant of the Future

Insights into the innovative behavioural design that underpins McDonald’s reinvention.

By Luke Battye|2022-02-17T06:25:24+00:00January 10th, 2018|Categories: Marketing & Consumer Behavior|Tags: behavioral design, behavioral economics, choice architecture, consumer behavior, health, marketing, nudge, public health, restaurant|