social preferences

How Donald Trump Won the Election: A Behavioral Economics Explanation

By Tim Gohmann   While the media focused on Donald Trump’s denigration of women, war heroes, Latinos and Muslims, Trump was building not just support but commitment from his core target — working-class, non-college–educated white males — to get out and vote. What was juvenile and embarrassing to the intellectual was the “silver bullet” that [...]

Trust, the Sharing Economy and Behavioral Economics

Getting trust right is critical to commerce and economic growth. Evidence from behavioral economics can help guide the way.

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