technology

The ChatGPT Effect: How Will Our Skillset Evolve in the Age of AI?
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The ChatGPT Effect: How Will Our Skillset Evolve in the Age of AI?

Technology & Digital, Work & Employment

The ChatGPT Effect: How Will Our Skillset Evolve in the Age of AI?

In the digital age, technology has made life more convenient but has also led to the outsourcing of essential skills. The rise of ChatGPT, an AI language model, which offers multiple incredible abilities including enhanced writing abilities, raises the concern that it may diminish our ability to express ourselves properly and complete a task all by ourselves. Like the "Google Effect", we risk relying on AI to the point of losing our writing prowess and cognitive skills. To harness the benefits without sacrificing other skills, we must strike a balance between utilizing AI tools and nurturing our own abilities.

By Yael Mark|2023-07-05T01:57:26+00:00July 4th, 2023|Categories: Technology & Digital, Work & Employment|Tags: ai, artificial intelligence, cognition, creativity, decision making, internet, language, memory, technology|

The Internet of Things: A Landmark Technology for Behavior Change?
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The Internet of Things: A Landmark Technology for Behavior Change?

Behavioral Theory & Insights, Technology & Digital

The Internet of Things: A Landmark Technology for Behavior Change?

Internet of Things (IoT) devices such as smart watches, smart energy meters, and telematics devices have great potential for changing risky behaviors. These devices collect data about behaviors and replay it to consumers to inspire action. But there are considerations for behavioral scientists if this technology is going to be successful as a behavior change tool. This article discusses three considerations and how behavioral scientists can help to unlock the behavior change potential of IoT.

By Peter Hovard|2023-01-25T06:53:26+00:00January 24th, 2023|Categories: Behavioral Theory & Insights, Technology & Digital|Tags: behavior change, behavioral design, consumer behavior, internet of things, technology|

How the Metaverse Is Designed to Hijack Your Circuits
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How the Metaverse Is Designed to Hijack Your Circuits

Society & Everyday Life, Technology & Digital

How the Metaverse Is Designed to Hijack Your Circuits

The most successful products of the digital revolution, principally those with social media components, have mirrored and exaggerated our ancient mental response mechanisms. With the coming metaverse and ‘web3’, psycho junk food supernormal stimuli may be about to take the exploitation of our Stone Age minds to a frightening next level.

By Eaon Pritchard|2022-03-31T01:36:33+00:00March 30th, 2022|Categories: Society & Everyday Life, Technology & Digital|Tags: behavioral science, evolutionary psychology, internet, technology|

A Safe Space: Privacy Concerns and Financial Support Tools
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A Safe Space: Privacy Concerns and Financial Support Tools

Finance & Investing, Technology & Digital

A Safe Space: Privacy Concerns and Financial Support Tools

Consumers are becoming increasingly concerned about data privacy in their interactions with tools that support financial decision-making. The authors of this TFI research project investigate the impact of privacy concerns on consumers’ use of financial support tools by conducting four experiments using a savings calculator tool, a mortgage calculator tool and an investment advice tool.

By Think Forward Initiative|2022-02-17T05:26:45+00:00May 25th, 2021|Categories: Finance & Investing, Technology & Digital|Tags: app design, behavioral design, behavioral finance, consumer behavior, emotions, financial planning, information privacy, personal finance, risk preferences, technology|

Virtual Reality to the Rescue – or Not?
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Virtual Reality to the Rescue – or Not?

Finance & Investing, Technology & Digital

Virtual Reality to the Rescue – or Not?

Are VR technologies successful to increase savings? Or should we rely on more subtle simulation techniques? And does it matter whether people imagine positive or negative life events?

By Think Forward Initiative|2022-02-17T06:06:39+00:00February 28th, 2020|Categories: Finance & Investing, Technology & Digital|Tags: discounting, future orientation, future self, imagination, life events, pension, present bias, saving, simulation, technology, virtual reality, visualization|

In Mobile We Trust: How Mobile Reviews Influence Consumer Decisions
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In Mobile We Trust: How Mobile Reviews Influence Consumer Decisions

Marketing & Consumer Behavior, Technology & Digital

In Mobile We Trust: How Mobile Reviews Influence Consumer Decisions

Consumers often use online reviews as a source of information in their decisions to purchase products and services. In our research, we examine a novel cue that consumers use to infer whether a review is effortful and credible: an indication that the review was written on a mobile device. Implications of this research may impact how brands and online platforms choose to encourage and disseminate consumer-generated-content.

By Lauren Grewal|2022-02-17T06:13:42+00:00September 3rd, 2019|Categories: Marketing & Consumer Behavior, Technology & Digital|Tags: customer review, decision making, effort heuristic, heuristic, negativity bias, technology, travel, trust, word of mouth|

Using Multiple Social Nudges to Reduce Peak Energy Demand
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Using Multiple Social Nudges to Reduce Peak Energy Demand

Environment, Energy & Transportation

Using Multiple Social Nudges to Reduce Peak Energy Demand

Can multiple social nudges be combined to achieve behavior change in electricity consumption? Find out in this post.

By Robert Metcalfe|2022-02-17T06:23:01+00:00August 31st, 2018|Categories: Environment, Energy & Transportation|Tags: behavior change, behavioral economics, behavioral science, choice architecture, conformity, consumer behavior, consumption, crowding out, energy, norms, nudge, nudging, technology|

Applying Behavioral Science to App Design: A Short Journey
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Applying Behavioral Science to App Design: A Short Journey

Research Methods, Technology & Digital

Applying Behavioral Science to App Design: A Short Journey

Like many of you, I work in problem domains that are bedeviled by complexities, often in dispersed teams of people with different skills. New technologies are thrown into this problem solving mix with an accompaniment of overwhelming hyperbole on a daily basis. It soon becomes a case of struggling to see the forest for the trees. How exactly do we marry behavioral science, app design and engineering in an organized, coherent and repeatable manner in such a workplace?

By Daryl Foy|2022-06-30T01:25:12+00:00September 25th, 2017|Categories: Research Methods, Technology & Digital|Tags: app design, behavior change, behavioral design, behavioral science, data science, health, nudging, technology, user experience|

Three Ways the Internet of Things Is Shaping Consumer Behavior
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Three Ways the Internet of Things Is Shaping Consumer Behavior

Marketing & Consumer Behavior, Technology & Digital

Three Ways the Internet of Things Is Shaping Consumer Behavior

The interconnection of devices within the “Internet of Things” (IoT) creates new data sources. Companies can now better observe people’s choices and test the effectiveness of different mechanisms to activate and retain more customers. It may also help policymakers overcome one of the most frequent problems of policy design: the lack of personalized content. We argue that the IoT not only disrupts the way we track our actions and monitor our goals, but also allows the identification of effective methods to alter our behavior. This is optimized by the combination of IoT, data analytics and behavioral science.