Historically, most of us have been concerned about information privacy on the internet. But when it comes to our actual behavior, many of us liberally share personal information online, a finding termed the ‘privacy paradox’ in the academic literature. Why this apparent gap between attitudes and behavior?
Nudges are great, but they aren’t enough. While they are elegant, nudges are (often) just tweaks augmenting a pre-existing service or policy regardless of its quality, appropriateness or fitness. It is time to go from nudging to behavioral design.
By Benjamin Voyer Out of all the areas of public life that can benefit from the applications of behavioural economics (BE) principles, healthcare is probably the one where it can make the biggest societal contribution. There are two main reasons why the healthcare industry should welcome (more!) BE insights. The first reason is that many [...]
On the train from London to Brussels, the passenger sitting next to me suddenly gets agitated. I look at him puzzled, as this is a wagon entirely populated by people traveling for business and sudden noises or exuberant behaviour are noticeable like being dressed in a pink suit. My travel companion apologises and adds:"Damn, I [...]
