CONTENTS
George Loewenstein and Rory Sutherland: An Exchange
- Rational Choice
- Prospect Theory
- Bounded Rationality
- Dual-System Theory
- Temporal Dimensions
- Social Dimensions
- Summary and Implications
- Selected Behavioral Economics Concepts
- Books Read by ‘Behavioral Economics Group’ Members
- Scholarly Journals with Behavioral Economics Content
- Postgraduate Programs in Behavioral Economics and Behavioral Science
- Nudging in the World of International Policymaking
- Anlene: Habit Loop and Nudges Drive Brand Penetration and Frequency
- Turning Human Understanding Into Business Advantage
- The Power of Rank: Behavioral Insights Into Product Pricing
- Brands as Frames
- The Behavioral Change Matrix – A Tool for Evidence-Based Policy Making
- How Behavioral Economics Can Make People Happy
- Beyond Academia: How Psychology Has Been Adopted in Advertising and Communications
- Author Profiles
- Contributing Organizations
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