CONTENTS
Behavioral Economics: An Exercise in Design and Humility
- Behavioral Tools
- Nudging and Choice Architecture
- Test & Learn
- Differentiating Experiments
- Will My Intervention Work?
- Selected Behavioral Economics Concepts
- TED Talks on Behavioral Science
- Scholarly Journals With Behavioral Economics Content
- Postgraduate Programs in Behavioral Economics and Behavioral/Decision Science
- Other Resources
- Toward a Common Behavioral Economics Perspective
- Catching the Careless Nudists: The Behavioral Regulators’ Agenda
- Building Strong Brands Through the Lens of Unthinking Emotional Behavior
- Learning From Experience: How Customers Are Won and Lost
- From Branding to Action
- The Behavioral Change Matrix – A Tool for Evidence-Based Policy Making
- Author Profiles
- Contributing Organizations
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